SMEs creating brand awareness through out-of-home advertising

October 16th, 2012 | Posted by Veerendra Jamdade in Media Coverage

In today’s market where one is surrounded by 1000 brands – big and small, established or upcoming – it has become a daunting task for the consumers to retain brand information over a period of time. Where on one hand a consumer is not getting attached to more than 2-3 brands at a time, the brand itself is not getting enough recall value for its products. Besides the mid-level and bigger companies, the SMEs are bearing the brunt to create brand values.

Read insights from Mr. Veerendra Jamdade, CEO, Vritti i-Media on how SMEs can make effective use of innovative OOH media to connect with their target audience on


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